Learn the Basics of Jobs-to-be-Done in 5 Minutes

Use JTBD to find out if customers will buy your product before you launch.

As people building products, we know pretty quickly when we make something that fails. Often, the cause is misunderstanding what the customer really wanted.

Why not start your product development with your customer's unmet needs?

Jobs-to-be-Done (JTBD) does exactly that. 

We made a simple introductory JTBD cheat sheet for you to use and share with your team. It explains:

  • The difference between traditional product management and JTBD.

  • How to use JTBD to launch successful products with less risk. 

  • An example of how you would use JTBD to beat Apple and Google Maps. 


Imagine if everyone on your team agreed on your customer's needs - why your company is being hired for a certain job. You'd have a stable target and common decision criteria (instead of a roadmap defined by opinions alone). Through our Jobs-to-be-Done course, you can quantify which needs are most important, maintain a clear strategy, and stay aligned around your customer.

thrv (thrv.com) is the first and only product management software for enterprises based on the jobs-to-be-done method.

thrv provides training, services, and software to companies looking to implement the jobs-to-be-done method in order to accelerate their revenue and profitability growth. thrv’s software transforms product management into a customer-centric and metric-driven practice.