Learn the Basics of Jobs-to-be-Done in 5 Minutes
Use JTBD to find out if customers will buy your product before you launch.
As people building products, we know pretty quickly when we make something that fails. Often, the cause is misunderstanding what the customer really wanted.
Why not start your product development with your customer's unmet needs?
Jobs-to-be-Done (JTBD) does exactly that.
We made a simple introductory JTBD cheat sheet for you to use and share with your team. It explains:
- The difference between traditional product management and JTBD.
- How to use JTBD to launch successful products with less risk.
- An example of how you would use JTBD to beat Apple and Google Maps.