Start Our JTBD Course

Learn how to create equity value using Jobs-to-be-Done methods. 

Start the course today to get:

  • Our JTBD White Paper, “How to use JTBD to grow faster.
  • Access to our JTBD Online Course
  • Access to our JTBD Software

What is JTBD? Jobs-To-Be-Done (JTBD) is an innovation method that accelerates your revenue growth in order to create equity value faster and with less risk. 

Why use thrv? thrv is an equity valuation creation platform that combines software, services, and training for your teams. thrv aligns your product, marketing, and sales teams with your customer’s unmet needs.

Who is thrv for? thrv is designed for private equity CEOs, corporate executives, and product, marketing, sales, research, and design teams.

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thrv is trusted by leading companies

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Case Studies

  • HubSpot Video
  • HubSpot Video
  • HubSpot Video

What is JTBD?

Jobs-to-be-Done (JTBD) is the most effective method to accelerate your revenue growth, increase your valuation multiple, and generate superior equity returns.

HubSpot Video

What Our Customers Say

  • RICH MARASCHI

    RICH MARASCHI

    Head of Global Growth

    eBay Classifieds

  • "thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

  • BARRY KELLY

    BARRY KELLY

    CEO

    Thought Industries

  • "Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."

  • JIM CONTARDI

    JIM CONTARDI

    CEO

    AutoQuotes

  • "I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."

  • ELMER ALMACHAR

    ELMER ALMACHAR

    Sr. Director Strategy & Innovation

    Kellogg School of Mgmt

  • "Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."