Learn Jobs-to-be-Done today

What is JTBD? Jobs-To-Be-Done (JTBD) is the most advanced and most effective method to build, market, and sell products your customers will love.  

Why learn JTBD? It will help you do the best work of your career and accelerate your company's revenue and equity growth. 

Who is this course for? Product managers, designers, engineers, marketers, salespeople and executives.

What is in the course?
The course includes video lessons, detailed examples, JTBD techniques, and custom exercises in your market. You will quickly get insights that you can use to build, market and sell your products. 
  • Get Jobs-to-be-Done certified online in about 3 hours
  • Refer to the lessons as many times as you want 
  • Learn through consumer, business and medical examples
  • Course Price: $499 per user. 

Get the JTBD Course

Learn the proven innovation method.


customers include:

“thrv has taken the jobs-to-be-done theory and turned it into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick.”

Head of Global Growth, eBay


Why learn a new way to make products?

Imagine if everyone on your team agreed on your customer's needs. You could transform stressful and frustrating product roadmap debates into calm, customer-focused collaboration. In our JTBD course, you will learn the best method to align your team to win in your market.

About thrv

thrv provides training, services, and software to companies looking to implement the Jobs-to-be-Done method and accelerate their revenue and profitability growth.

Jay Haynes, thrv's CEO and Founder, is the instructor for our JTBD course. Jay is an award-winning executive and entrepreneur. Over a three decade career, Jay has worked with and for Fortune 500 companies, private-equity firms, and venture-backed start-ups.

Jay graduated Phi Beta Kappa with highest honors from Brown University, and he received his MBA with distinction from Harvard Business School.