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Learn the Basics of Jobs-to-be-Done in 5 Minutes

Use JTBD to find out if customers will care about your new features before you build them.

Jobs-to-be-Done (JTBD) is a product development and marketing framework based on a deceptively simple idea:

Your customers aren't buying your product, they are hiring it to get a job done.

This insight is the key to accelerating your growth with less risk.

JTBD keeps your roadmap prioritization and messaging focused on your customer's unmet needs.

Our JTBD Cheat Sheet explains:

  • Traditional product management vs JTBD

  • How to use JTBD to launch high-growth products with less risk

  • How to use JTBD to beat Apple and Google Maps

Get our FREE Cheat Sheet

Learn JTBD Methods Today

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thrv logo is trusted by leading companies

American Express
Microsoft
Google
eBay
NBC
LEGO
Dropbox
Viacom
Oracle
Bose
Target
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Verisign
Verily
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What is JTBD?

Jobs-to-be-Done (JTBD) is the most effective method to build a winning product roadmap.

Learn JTBD Now

 

What Our Customers Say

"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

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Rich Maraschi

Head of Global Growth

eBay Classifieds

"Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."

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Barry Kelly

CEO

Thought Industries

"I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."

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Jim Contardi

CEO

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"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."

elmer-lmachar

Elmer Almachar

Sr. Director Strategy & Innovation

Kellogg School of Mgmt