Jobs-to-be-Done (JTBD) is the most effective method to build a winning product roadmap.
Use JTBD to find out if customers will care about your new features before you build them.
Jobs-to-be-Done (JTBD) is a product development and marketing framework based on a deceptively simple idea:
Your customers aren't buying your product, they are hiring it to get a job done.
This insight is the key to accelerating your growth with less risk.
JTBD keeps your roadmap prioritization and messaging focused on your customer's unmet needs.
Our JTBD Cheat Sheet explains:
Traditional product management vs JTBD
How to use JTBD to launch high-growth products with less risk
How to use JTBD to beat Apple and Google Maps
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Head of Global Growth, eBay
Imagine if everyone on your team agreed on your customer's needs. You could transform stressful and frustrating product roadmap debates into calm, customer-focused collaboration. In our JTBD course, you will learn the best method to align your team to win in your market.
thrv provides training, services, and software to companies looking to implement the Jobs-to-be-Done method and accelerate their revenue and profitability growth.
Jay Haynes, thrv's CEO and Founder, is the instructor for our JTBD course. Jay is an award-winning executive and entrepreneur. Over a three decade career, Jay has worked with and for Fortune 500 companies, private-equity firms, and venture-backed start-ups.
Jay graduated Phi Beta Kappa with highest honors from Brown University, and he received his MBA with distinction from Harvard Business School.
"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."
"Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."
"I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."
"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."