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Learn the Basics of Jobs-to-be-Done in 5 Minutes

Use JTBD to find out if customers will buy your product before you launch.

As people building products, we know pretty quickly when we make something that fails. Often, the cause is misunderstanding what the customer really wanted. Why not start your product development with your customer's unmet needs?

Jobs-to-be-Done (JTBD) does exactly that. We made a simple introductory JTBD cheat sheet for you to use and share with your team. It explains:

  • The difference between traditional product management and JTBD.
  • How to use JTBD to launch successful products with less risk.
  • An example of how you would use JTBD to beat Apple and Google Maps.

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Learn JTBD Methods Today

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What is JTBD?

Jobs-to-be-Done (JTBD) is the most effective method to build a winning product roadmap.

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What Our Customers Say

"thrv has taken the jobs-to-be-done theory and turned into an actionable methodology. This helps resolve one of the most critical challenges for product teams: making the methodology stick."

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Rich Maraschi

Head of Global Growth

eBay Classifieds

"Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process."

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Barry Kelly

CEO

Thought Industries

"I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop."

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Jim Contardi

CEO

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"Understanding the JTBD was 'realizing my full potential' was a critical first step, but thrv also showed us how to break down this goal/JTBD to identify unmet needs in achieving this goal. This is what we found really powerful about working with thrv; we can identify needs as metrics which we can measure and act on to help our customers/students."

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Elmer Almachar

Sr. Director Strategy & Innovation

Kellogg School of Mgmt